What it is, what it's not, and how to get it right:
When Cause Marketing efforts are done well, they can drive long-term loyalty, affinity, conversation and impact — for both your brand and the cause you’re supporting. But when the pendulum swings the other way, your good intent can easily turn into a “purpose washing” PR nightmare.
In this webinar, we’ll explore:
- Why “Cause Marketing” needs to be more than just marketing
- The value of changing our success metrics from impressions to impact
- How to leverage the collective momentum of your customers (AND your employees) to strengthen your brand while also improving the world