Marketing Automation 101

Take supporter nurturing to the next level.

Is your organization using automation to scale impact? Automation is a great way to communicate with your audience on a deeper and more personalized level. We partnered with Salsa Labs to deliver our best practices for leveraging marketing automation to nurture supporter relationships.

Learn how organizations like yours can take advantage of marketing automation:

  • First, what is automation?
  • Best practices for segmentation and personalization
  • Tools of the trade