Building Data-Driven Audience Personas
The first step in any nonprofit communications strategy, no matter the goal, is having a solid understanding of who makes up your audience. Persona development is a process that links audience research to segmented marketing strategies by humanizing your audience. They can help your organization be more effective in your content creation, campaigns, and constituent relations and retention.
During this webinar, you'll learn:
- How to identify your organization's highest impact target audiences
- Strategies for effective data collection and analysis for persona development
- How to test and activate your personas through digital channels
- Strategies for ongoing data collection, segmentation, and personalization to drive higher response rates